Men buy paint. Woman choose the color. With this insight we launched a campaign all about the emotive qualities of color. Context for this is important as well - particularly the first print and poster ad - pregnant. It was still fresh in the days of the new South Africa - we wanted work to show we were a new South African company.

Still the only ad, to this day, i have received death threats for.

IN-STORE

OUTDOOR

A wonderful transformation takes place during the spring months in the capital city of Pretoria.  We put up our billboard a month before that transformation happened...oh the anticipation.